Hollister, California 95023
Great news. The city council of Hollister approved the Hollister Motorcycle Rally. And they decided that the Rally will be on the 4th of July weekend.
As you most likely know, over the last decade, there have been numerous challenges in holding the Hollister Rally. For example, there have been cancellations, problems with the City of Hollister, and multiple promoters.
Hollister the Birthplace of the “American Biker”
There are some notable items relating to the Hollister biker rally. First, the City of Hollister is considered the birthplace of the “American biker.” This is because of an “incident” in 1947. Back then, some bikers had a little too much fun, but it was blown out of proportion.
Notably, the incident at the motorcycle rally in Hollister received significant media attention. But there were fabrications and exaggerations. For instance, the infamous picture of a guy sitting on a motorcycle with beer bottles around him was staged the day after the Hollister “incident.” This began the building of the persona of a biker.
In addition, the “incident” in Hollister inspired Marlon Brando’s movie “The Wild One.” With these two items, the persona of the American biker was born.
You can read more about the history of the biker on Revolution Marketing’s site.
Hollister Motorcycle Rally Information
Next, San Benito Street in downtown is the center of the Hollister Motorcycle Rally. Some of the attractions include motorcycles, live music, vendors, and more TBA.
Everyone is welcome at the Hollister. And motorcycle parking on the streets is free.
** Finally, you can find more of what’s happening on the LightningCustoms.com motorcycle events calendar.
