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Sturgis Motorcycle Rally

The 2027 Sturgis Motorcycle Rally dates, information, venues, attractions, and Sturgis motorcycle laws. In 1938, the “Black Hills Motor Classic” was held by Clarence “Pappy” Hoel and the Jackpine Gypsies motorcycle club. The largest motorcycle rally in the world rolls into the Black Hills for the 87th time.

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Event Overview

What are the dates for the 2027 Sturgis Motorcycle Rally?
The 2027 Sturgis Rally is August 6-15, 2027.
What Goes on at Sturgis?
Simply put, everything you have ever heard about that happens at motorcycle events happens at the Sturgis Rally. Below are some of the most popular rides, venues, and attractions.
Rides in the Black Hills Region

Here are five of the big rides to check out in the Sturgis area:
-Devil’s Tower
-Mount Rushmore
-Crazy Horse Memorial
-Custer State Park
-Badlands National Park

Main Venues at the Sturgis Biker Rally

There are endless top-shelf attractions at these Sturgis venues :
-Broken Spoke
-Buffalo Chip
-Full Throttle Saloon
-Downtown Sturgis

Next, many events take place across the entire Black Hills region. This includes the famous Sturgis bars, dealerships, and other venues during the Motorcycle Rally.

Check each of these websites for details, as many venues host events during the Sturgis Motorcycle Rally. Those sites also have a complete list of events. Also, fees for different biker rally venues and events.
Attractions at the Sturgis Rally

Here is a partial list of things happening at the Sturgis Motorcycle Rally in 2027:
-Top-name bands
-Biggest and best motorcycle shows
-Bike build-offs
-Motorcycle racing
-Chance to visit the Sturgis Museum & Hall of Fame
-Group rides
-Poker runs
-Field events
-Biker games
-Displays
-Tattoo contests
-Stunt shows
-Contests for the ladies
-Big rig setups by the largest motorcycle companies
-Vendors

Here’s how to find the best Sturgis Rally venue for your company and how to make the most money.

History of the Sturgis Rally
Next, here is a quick history of the Sturgis Rally. In 1938, “Pappy” Hoel started the Black Hills Classic in Sturgis. Interestingly, the race had only nine riders and a few attendees. Eventually, the name was changed to the Sturgis Motorcycle Rally. Over the following decades, Sturgis became the world’s premier biker rally.
Sturgis Motorcycle Laws

-Sturgis Helmet Laws – In South Dakota, if you are over 18 years old, you do not need to wear a motorcycle helmet. However, South Dakota’s motorcycle helmet law requires riders under 18 to wear a DOT-approved helmet.
-Eye Protection- Eye protection is the law while riding during the Sturgis Rally or anywhere in South Dakota. You have two options: 1) glasses or goggles, or 2) a windshield high enough to protect the rider’s eyes. Note: Only clear sunglasses can be worn after dark.
-South Dakota Passengers Seat Laws – If you’re going to have a passenger at the Motorcycle Rally, they must have a seat. Riding on a fender is not allowed in Sturgis or South Dakota.
-Riding Side-by-Side – It is illegal to ride side-by-side in SD.
-Lane Splitting – You cannot split a lane anywhere in South Dakota.

Here are more details on the South Dakota motorcycle laws you should know for the Sturgis Motorcycle Rally: https://sdlegislature.gov/Statutes/Codified_Laws/2054730 and https://southdakotarides.com/motorcycle-safety/laws/.

** Finally, Sturgis is not just one of the 2027 Major Motorcycle Rallies, it is also one of the three “National Rallies” – the other two are Laconia Bike Week and Bike Week Daytona.


Sturgis Motorcycle Rally 2027 Logo

Aug 6 – 15, 2027

Friday to Sunday (10 Days)

Main Street, Sturgis, SD 57785

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