Unfortunately the Easyriders Bike Shows did not happen in 2020 / 2021. And as you have most likely heard, the 2019 / 2020 Easyriders Motorcycle Shows also did not happen. But if you have not heard the company sold out to some fashion guys from Beverly Hills who want to make the magazine GQ and the events all inclusive.
Here’s what was going on with Easyriders around December of 2020. One day without any announcement there was very little activity on the Easyriders Events Facebook page. Next over the last couple of years there has only been one Easyriders Magazine in the last two years. Now you add in that there is not many posts on the Magazine’s Facebook and the future of the Easyrider Bike Show tour is in doubt.
Even worse, in 2019 the iconic Easyriders Magazine shut down. And with this announcement a very important era in the biker-world was over.
Here is some of what is going on with Easyriders in general and with the motorcycle shows. First, over the last decade both the motorcycle industry and the rally-world has been in decline. Unfortunately the Easyriders Bike Show and Motorcycle Rodeo Tour, the Magazine, and the rest of the company were following this trend.
Then in 2019 the wheels fell off of the company when the iconic Easyriders Magazine website (www.easyridersmagazine.com) shut down. And then next, the domain name was up for sale. So things were not looking good.
Next, here’s a quick overview of the rise Easyriders. First, Joe Teresi and others were the founders of the company in 1970. Over the following decades the company grew to include a number of magazines and other ventures. Then years later the Easyriders Bike Shows and Motorcycle Rodeos began.
What happened to Easyriders?
Eventually the wildly successful company fell apart. In particular, magazine sales and the attendance at the Easyriders Shows and Rodeos were declining. Then the number of events held each year were cut.
Years later the Teresi Dyno Drags venture were no longer at events. Next, there was a rumor that Easyriders did not own their apparel line.
Then some of the long-time Easyriders employees left the company. Notably, these were some of the people who made the company so successful for decades.
Next, in 2018 there was the announcement that what was left of Easyriders (including the Easyriders Bike Show and Rodeo Tours) was for sale. Eventually new owners bought the remnants of the iconic American biker brand in 2019.
So could the Easy Riders situation get any worse? Well it did get worse. And part of the answer to what was going on was in an article by Bandit on BikerNet.com. In his article it states that THE infamous photographer Michael Lichter was let go. Yes, Lichter who was such a huge part of Easyriders for decades was apparently kicked to the curb. In addition, Bandit’s article went on to state that both Dave Nichols (the editor of Easyriders Magazines) and Beatnik are now gone from the company as well.
So what is left of Easyriders? Apparently the biggest thing left is the company’s trademark.
Easyriders Magazine and the Events’ Future
Obviously there are still a lot of questions. One is what is going to happen with the remains of Easyriders? Another is what is going on with the Easyriders Bike Show Tour and Motorcycle Rodeos? Unfortunately I don’t think anyone knows the answers.
Now from what is on the Easyriders Facebook page and from internet rumblings there might be different events and various ventures with the iconic name slapped on them. However the company will never be the same with all of the above problems.
Furthermore, we keep the Easyriders Motorcycle Show Tour on the LightningCustoms.com’s Major Motorcycle Rallies List not as a recommendation. Actually, not at all. Next, we always try to avoid recommending any event with a lot of instability and / or with a lot of huge unknowns. And in the case of Easyriders there are both of these problems. So the only reason why the Bike Shows and Rodeos are still on the Major Rallies’ List is to keep you up to date on what is going on with Easyriders.