As you have most likely heard, the 2020 Easyriders Motorcycle Shows were CANCELED. Even worse, in 2019 the iconic Easyriders Magazine shut down. Subsequently an era in the biker-world is over.
Here is some of what happened to Easyriders. First, over the last decade both the motorcycle industry and the rally-world have declined. Unfortunately the Easyriders Bike Shows, Motorcycle Rodeos, Magazine, and the rest of the company have followed this trend.
Then in 2019 the wheels fell off of the company when the iconic Easyriders Magazine website (www.easyridersmagazine.com) shut down. Next, the domain name was up for sale.
Now, here’s a quick overview of the rise and fall of Easyriders. First, Joe Teresi and others founded in 1970 the company. Over the following decades the company grew to include a number of magazines and other ventures. Then years later the Easyriders Bike Shows and Motorcycle Rodeos started.
What happened to Easyriders?
Eventually the wildly successful company fell apart. In particular, magazine sales and the attendance at the Easyriders Shows and Rodeos declined. Then the number of events held each year were cut.
Years later the Teresi Dyno Drags were no longer at events. Next, there was a rumor that Easyriders no longer owned their apparel.
Then some of the long-time Easyriders employees left the company. Notably, these were some of the people who helped make the company so successful.
Then in 2018 it was announced that what was left of Easyriders (including the Easyriders Bike Shows and Rodeos) was for sale. Eventually new owners purchased the remnants of the iconic American biker brand in 2019.
So how could the Easy Riders situation get any worse? Well it did get worse. And part of the answer to this question is in an article by Bandit on BikerNet.com. In his article it states that THE infamous photographer Michael Lichter. Yes, Lichter who was such a huge part of Easyriders for decades was apparently kicked to the curb. In addition, Bandit’s article went on to state that both Dave Nichols (the editor of Easyriders Magazines) and Beatnik are now gone from the company.
So what is left of Easyriders? Apparently the biggest thing left is the trademarked name.
Easyriders Magazine and the Events Future
Obviously there are still a lot of unanswered questions. One question is what is going to happen with the remains of Easyriders? Another question is what is going on with the Easyriders Bike Show Tour and Motorcycle Rodeos? Unfortunately at this point I don’t think anyone knows the answers.
Now based on what is on the Easyriders Facebook page and from internet rumblings there might be different events and various ventures with the iconic name slapped on them. However the company will never be the same with all of the above.
Furthermore, we keep the Easyriders Motorcycle Show Tour on the LightningCustoms.com’s Major Motorcycle Rallies List not as a recommendation. Not at all. We always try to avoid recommending any event with a lot of instability and / or with a lot of huge unknowns. In the case of Easyriders there are both of these items. To keep you up to date on what is going on with Easyriders is the only reason why the Bike Shows and Rodeos are still on the Major Rallies’ List.