In 2020 there will be events held called the Easyriders Rodeo Tour. Included in the 2020 Tour are the Bloomsburg (CANCELED on May 11th), Fowlerville, and Chillicothe Easyriders Motorcycle Rodeos. However, the Rodeo Tour might not be at all what you think it will be. The reason is that both Easyriders and their events have fallen apart over the years. Next, things became so bad that the Magazine closed in 2019.
So we did some research to find out what was going on with the company and the Rodeos. From what we have found it appears that the 2020 Easyriders Rodeo Tour in Bloomsburg, Fowlerville, and Chillicothe will be more for RUBs and hipsters. Yes, the Motorcycle Rodeo’s focus is switching away from bikers.
Bad News for the Easyriders Motorcycle Rodeo Tour
Now let us get back to what is going on with Easyriders and the 2020 Easyriders Rodeo Tour. One day out of the blue the Easyriders Magazine’s website suddenly shut down. Not only was this bad news for the subscribers, but it was also bad news for the Motorcycle Rodeo Tour fans.
In addition, there were no notifications to either current or new subscribers. So for both of them they had no idea what they paid for or what they were about to pay for would soon be discontinued. Next, one day the Easyriders’ Facebook pages (including the Easyriders Motorcycle Rodeo page) and the company’s other website fell silent.
Then in a BikerNet.com article(1) it was stated that all of what was left of Easyriders was sold. Also in this article it says that one of the new owners runs a “clothing shop on Melrose” in Beverly Hills.
In addition, the article says that one of the new owners had “never heard of Michael Lichter.” Obviously this was strange since Lichter was an employee of Easyriders Magazine for decades.
Furthermore, Lichter is the most famous photographer in the motorcycle industry. So our question is if the new owner does not know who Lichter is than how can he know about bikers or the spirit of the Easyriders Rodeo Tour?
Next, in the “About” section of the Easyriders’ Facebook page(2) there is a mention of part of the company’s new direction. It says that the new publication will be a “coffee table-style” quarterly book. Next, it states that the book will have “gorgeous photography.” In addition, “boutique venues” are where the new “magazine” will be sold. One of my thoughts is that this does not sound good for the future of Easyriders Motorcycle Rodeo.
Then on www.WWD.com there is an interview with one of the new owners of Easyriders. It says that the new publication will be “… like a GQ for bikers …” I thought WTF?? I’ve never even heard these two words used in the same sentence.
So this brought another question to mind about the 2020 Easyriders Rodeos in Chillicothe, Fowlerville, and Bloomsberg. Is the event now going to be a yuppie, hipster, and RUB Rodeo? It sounds like this is a real possibility.
Then things went from bad to worse. As you might know, the company also owns the rights to David Mann’s art. Apparently “… socks and underwear …” might soon have the Easyriders’ name as well as Mann’s art on them. Also, an “apparel manufacturer” is the new CEO of Easyriders. Then things gets worse when the article mentions that a restaurant owner is another new key hire.
Easyriders Rodeos Focus
So with all of the above it sounds pretty clear that the 2020 Rodeo Tour’s will not focus on bikers. But it is not a surprise that the Easyriders Rodeo name will be used for marketing purposes. Now from all of the above it is clear that the Easyriders we have known for decades is dead.
Note, the 2020 Easyriders Rodeo Tour is NOT on the Major Motorcycle Rallies List as an endorsement … not at all. Actually the reason for this is to get you updates on the Easyriders Motorcycle Rodeo Tour and the Magazine.
Finally, can the Easyrider Rodeo Tour even deliver for the RUBs with all of the above problems? We will have to wait and see at the 2020 Bloomsburg, Fowlerville, and Chillicothe Easyriders Rodeo.