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Kiehls Life Ride

Start Date:Aug 6th, 2011
End Date:Aug 6th, 2011
New York, NY   10009
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DescriptionOn Saturday, August 6, this years LifeRide a six-day ride up the East Coast will conclude in New York City. We are expecting 30 riders in this years LifeRide and hope to have an additional 130 riders join us as we ride up 3rd Avenue, 160 strong, for the final stop; a free block party BBQ at the Flagship Kiehls store at 109 3rd Avenue from 12pm-4pm.

The overall event and BBQ is meant to be a fun celebration of the completion of the ride, recognize the overall donation of $100,000 to amfAR, commemorate Kiehls 160th Anniversary and most importantly raise awareness of AIDS/HIV research.

New York-based Kiehls Since 1851 has long supported AMFAR as well as the motorcycle community. If your club may be interested in showing support for this free event with live music, bbq, and fun & games please contact Harrison Ballard at 212-426-7006 or kiehlsnyc@gmail.com

About amfAR: The Foundation for AIDS Research, is one of the worlds leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy. Since 1985, amfAR has invested more than $307 million in its programs and has awarded grants to more than 2,000 research teams worldwide.

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